Feed Management
Ensure your product pages are included in algorithmic, non-paid search results on leading Web search engines (like Yahoo! or Google). We can take a structured set of data that describes all the products and services available for sale on your Web site, and then optimize and submit to one or more search engines. This means your listings appear in algorithmic, non-paid results.
Our standard Search Feed provides broad reach into keyword-targeted natural search results.
Shopping Management
Reach consumers online who are actively researching products and are ready to make a purchase. Our Shopping Feed allows advertisers to reach Web users who are actively researching products and are ready to make a purchase decision. This highly-targeted feed includes most of the Web's top comparison shopping sites.
Submit one feed and we maximize your performance throughout our shopping distribution network.
Bid Management
Let us manage your keyword search pay-per-click campaigns against rules we help you define in order to achieve your targeted Return On Ad Spend (ROAS). We can handle all aspects of your CPC campaign including keyword selection, tracking and bid management.
Search Engine Optimization Consulting
We provide a suite of consultative services that improve your Web site visibility and ranking in each search engine's natural (non-paid) or 'algorithmic' search results. Our services Include:
- Analysis - blueConneX benchmarks your Web site for current traffic and search engine performance in non-paid, algorithmic results, and crafts detailed analysis reports concerning your Web site's content quality as it relates to SEO, search engine crawlability, and link strategy.
- Recommendation - blueConneX prepares a set of recommendations based on industry-approved techniques that will deliver the best return on your investment.
- Implementation - blueConneX delivers a detailed implementation plan, including instructions describing how to optimize your Web site. Our experts work with you and your team throughout implementation, including providing training as needed.
- Measurement and ongoing maintenance - After implementation, search engine performance reports are produced on a regular basis and comparisons are run against original benchmark metrics. If needed, additional recommendations are made to ensure your Web site's positions are continuously maintained and improved.